Brand Strategy & Creative Agency in Boulder, Colorado

Adventurous brands need an adventurous agency.

Based in Boulder, CO, Walden Hyde is the high-energy creative agency behind some of your favorite brands in the Outdoor, Travel, and Natural Food spaces.

Copper Mountain Stifel Copper Cup web pageCopper MountainJustin’s nut butters and peanut butter cupsJustin’sHoney Stinger waffle packagingHoney StingerU.S. Biathlon race suitU.S. BiathlonZion National Park Lodge logoZion National Park LodgeA skier throwing up a cloud of powder in the trees at EldoraEldoraCopper Mountain “Make It Happen” Instagram post: a park skier mid-air and a racer in gogglesCopper MountainFruttare Coconut and Milk bars with a fresh coconut and the boxFruttareStovepipe Wells room keycard in a kraft folder: “Journey Beyond the Ordinary”Stovepipe Wells

Industries We Know Inside Out

Walden Hyde is the strategic creative agency behind some of the world’s most iconic adventure lifestyle and natural food brands.

  1. Copper Mountain train wrap: “Copper. Kind of a big deal.”

    Winter Sports

    Resorts, Products, Apparel, Teams

    We live and breathe winter sports.

  2. Burley mural on a building

    Bike

    Hardware, Soft Goods, Apparel, Accessories, Advocacy

    From competitive racing to family biking to cycling advocacy, riding is core to our team.

    • Burley
    • Machines for Freedom
    • Specialized
    • Catamount Racing
    • Vermont Bicycle Tours
    • People for Bikes
    • IMBA
  3. Justin’s logo over a hand-drawn almond, shop, and mountains

    Natural & Organic Foods

    CPG, Startups, Grocery, Co-op, Mom & Pop

    We are committed to good foods, good brands, and good health.

  4. Klean Kanteen bottles at a café table

    Outdoor & Adventure Lifestyle

    Apparel, Accessories, Experiences, Advocacy

    Our roots run deep in all aspects of the Outdoor Industry.

    • The North Face
    • Cascade Designs
    • Sunday Afternoons
    • Klean Kanteen
    • Camber Outdoors
    • Ridge Merino
    • Molly Mutt
    • West Paw
    • Balega
    • Crocs
    • Public Land Solutions
  5. Zion canyon at sunset

    Travel & Hospitality

    State & National Parks, Resorts, Food & Beverage, Experiences, Cruising

    We partner with brands that connect people to the world’s most beautiful places.

  6. Honey Stinger waffle packaging

    Sports Nutrition

    Chews, Gels, Drink Mixes, Waffles, Nut Butters

    As ultra-endurance athletes ourselves, we work with the brands we trust most on the bike and trail.

  7. Boulder County climate report spread on emissions per person

    Government & Nonprofit

    Cities, Counties, State Tourism, Parks, Advocacy

    We help public agencies and mission-driven organizations reach the people they serve.

    • City of Boulder
    • Boulder County
    • WV Dept. of Tourism
    • Custer State Park
    • People for Bikes
    • IMBA
    • Camber Outdoors
    • City of Los Angeles
    • City of Las Vegas
    • High Country Conservation Center
    • FSC
    • Access Fund
    • Outward Bound
    • New Era Colorado

Walden Hyde Is

A top brand strategy agency

An award-winning creative studio

Walden
Hyde

What We Do

Strategy, design, and storytelling under one roof, from the first insight to the final deliverable.

  • Research &
    Strategy

    Find the answers you need.

  • Branding &
    Identity

    Launch or refresh your brand.

  • Product
    Packaging

    Get in their cart.

  • Advertising & Campaigns

    Increase brand awareness and reach new customers.

Our Leadership

  • Lucia Powell, arms up with her trekking poles, in the dune grass above a beach

    Lucia Powell

    Chief Creative Officer

    Lucia started her career in the magazine industry, then later served as creative director at Sustineo before cofounding Walden Hyde. She has a remarkable ability to integrate strategy into impactful creative direction, and is the creative architect behind all copy and design work our agency produces.

    How We Get After ItUltra trail running, fastpacking, climbing, bouldering, gravel biking, Nordic skiing

  • Robb Shurr in a camper van, grinning, with a stack of skis

    Robb Shurr

    Chief Executive Officer

    A veteran of the ad world, Robb got his start managing accounts like Coke, Motorola, and Milk before spending a decade in marketing leadership positions in the Outdoor Industry. After successfully starting and exiting multiple companies, he brings this expertise for mindfully growing business to Walden Hyde clients.

    How We Get After ItSkiing, mountain biking, gravel biking, road cycling, trail running

  • Michael Smyjewski with a backpack on a mountain trail through wildflowers

    Michael Smyjewski

    Creative Director

    An east coast transplant, Michael worked for various agencies in New York and Philadelphia—including 160over90, Quaker City Mercantile, and Crush & Lovely—before packing up for Colorado and joining Walden Hyde. Michael has done work for NPR, National Geographic, Brookings Institute, Melcher Media, and Tippet Rise.

    How We Get After ItRoad and trail running, hiking, birding, outdoor photography

  • Megan Donovan on a boulder at an alpine lake under snowy cliffs

    Megan Donovan

    Creative Director

    Megan is a pica & pixel perfectionist who specializes in publication design, branding, typography, infographics, and hand-lettering. She joined Walden Hyde from the magazine industry, where she art directed and designed national magazines such as Martha Stewart Weddings, Old House Journal, Arts & Crafts Homes, and New Old House. Megan has won three Society of Publication Designers Awards.

    How We Get After ItHiking, hand-lettering, extreme crafting

Clients

  • Nestlé
  • Klean Kanteen
  • Danone
  • Burley
  • Plum Organics
  • The North Face
  • POWDR
  • City of Boulder
  • Copper Mountain
  • Sunday Afternoons
  • Electronic Arts
  • Crocs
  • West Paw
  • The Cheesecake Factory
  • Unilever
  • Justin’s
  • Pure Leaf
  • Honey Stinger
  • World Centric
  • Boulder County
  • Guittard
  • Eldora
  • Cascade Designs
  • National Co+op Grocers
  • Xanterra

Questions We Get

What kind of agency is Walden Hyde?

We’re an independent creative and brand strategy agency based in Boulder, Colorado. Our team is made up of anthropologists, brand strategists, designers, and copywriters capable of translating big-picture thinking into highly custom, deeply human creative that breaks through.

What industries do you specialize in?

We build brands that fuel adventure and give people something to believe in. Walden Hyde works in the following industries: Outdoor, Ski, Bike, Run, Sports Nutrition, Travel, Hospitality, Adventure Lifestyle, Parks and Resorts, Natural Foods, Government, Nonprofit, and Advocacy.

What services do you offer?

Research, consumer insights, brand strategy, positioning, communications, branding and identity, packaging, advertising and campaigns, digital marketing, web design, copywriting, and proposal writing.

Do you work with brands outside Colorado?

Yes. We work with brands across the US and around the world, including global CPG corporations and mid-size US companies with international markets.

How long does a brand identity project take?

This depends on the scope and scale of your project. Tell us more about what you’re thinking.

How do we start working together?

Email us at hithere@waldenhyde.com or use our contact form.

We’re standing by to help your brand stand out.

Start a Project