Client
Stovepipe Wells, Death Valley NP
Selling down-to-earth hospitality in the heart of the desert.
Brand Identity
Taking into account the unique features of Death Valley, the no-frills immersive experience in Stovepipe, and the guest perspective, we reimagined Stovepipe’s visual identity and positioning to fully reflect our new tagline: Journey Beyond the Ordinary.
Deliverables
- Logo
- Color & Type
- Positioning & Messaging
- Brand Guidelines
This logo has been fun to work with and you and your team are amazing!
Elly Orszulak
Director of Guest Relations, Rental & Retail Operations
Collateral
Our strategy, concept development, and design sketches led to a complete rebrand that adapts seamlessly across every guest touchpoint—from menus and room keys to gift shop merchandise.
Deliverables
- Illustration
- Property Signage
- Welcome Brochure & Map
- Menus
- Retail Signage
- Design Templates
- Website Styleguide
- Messaging
