Client
Plum
Plum Organics needed to address transparency at shelf and build loyalty. We created an online and in-store shopper marketing campaign highlighting Plum's ingredients and food philosophy platform.
Brand Platform
We developed the name, tagline, and architecture of the platform. Creative includes: shelf blades, end caps, in-store merch, in-store experiences, Ibotta and other couponing and promotion channels, app build, product innovation, and digital, social, and influencer strategy.
Deliverables
- Platform Name & Tagline
- Platform Architecture
- Shelf Blades & End Caps
- In-Store Merchandising & Experiences
- Couponing & Promotions
- App Build
- Digital, Social & Influencer Strategy
We were thrilled with the outcome of our collaboration and appreciate your strategic and creative insights.
Eleanor Dominguez
Director of Brand Marketing, Plum Organics
