The Blur Report · Free
Is your brand blending in?
What is the Blur Report?
A diagnostic that shows how clearly your brand stands out in a crowded category.
Overall Blur score
| Category | Blur score |
|---|---|
| Category Sameness | 81/100 |
| Point of View | |
| Brand Distinctiveness | |
| Customer Relevance | 38/100 |
| Selling Approach |
Crystal clear
A little fuzzy
Blurry AF
It looks for the fuzzy overlaps where brands start to sound, look and compete alike. The result is a Blur Score from 0–100: the higher the score, the bigger the blur. We score five categories:
- 01
Category Sameness
How much you sound, look and compete like everyone else in your category.
- 02
Point of View
How clearly your brand has something to say beyond what you sell.
- 03
Brand Distinctiveness
How easily customers can tell you apart from the crowd.
- 04
Customer Relevance
How well your brand connects with what customers actually care about.
- 05
Selling Approach
How you turn attention into action without the same old sales tricks.
How it works
01
You tell us who you’re up against
Your website and your top three competitors. It takes two minutes.
02
We look for the overlaps
Our strategists compare how you look, sound and sell next to them.
03
You see where you blur
Your report arrives in about two business days, with an offer of 30 minutes to talk it through.